The Hotmail anti spam protection, the best market

Published on February 21, 2012 by webmaster   ·   1 Comment

Much has happened since everyone on the team behind Hotmail we began our fight to rid particular users SPAM

Since implementing the improvements enabling the SmartScreen filter tests have been countless, countless reviews and request feedback from our users and we have hired external metering companies, all coming today to confirm that is the Hotmail free email service that best protects you from SPAM .

Beyond the metric
Our metrics indicate that we are doing a good job, but let’s look beyond them for a moment. Keep your inbox clean is fought on three fronts, and Hotmail does a great job on them:

- Keeping the SITI as low as possible
SITI is our gauge of how much spam reaches your inbox. SITI is now below 3% in a usual inbox Hotmail and want to continue to fall, in fact with the latest updates we are getting there. We have also measured that those customers who actively use their inboxes setting them with available filters are the best indicators of SITI have, so to speak, the more you use Hotmail, the better.

- Reducing the gray mail
By automatically detecting newsletters and providing our customers with important tools to access and manage your inbox faster, including filters to view only mail that they want to see.

- Spam Fighting also the spam folder
Keep your inbox free of spam comes first, but it was still necessary to look from time to time the spam folder to make sure there was not anything important. With Hotmail not only do the first if not also intervene spam that is obvious to avoid fill this new folder. In recent metrics we have found that with the improvements we have implemented to reduce the size of these folders more than 50%, that’s more than half a billion spam a day.
Listening to users
The opinion and feedback from our users we have spoken much more than a simple metric.
Complaints about spam we have received (including phishing, malware and spam) fell almost 40% last year.

The feedback and direct feedback provided by customers through the direct link is read, categorized and analyzed trying to find patterns or trends are obviously based on our time to make improvements. The total number of complaints coming through this channel on Spam have been reduced by 50% over the past two years, with complaints of blocking mail senders have declined to almost zero, repeat complaints about spam have been cut in the half, and so on.

This result in itself is a great metric, but especially when compared to the volume of traffic through this channel has continued to increase.

Yet all have room for improvement, so we are still complaints about detecting phishing attacks for example.

Independent studies confirm that Hotmail is unbeatable

For many internal metrics that we have to understand the problem of spam sometimes need to have an external perspective as well. The Cascade Insights consultant gave us recently a comparative study conducted among the major mail services exist and how each one facing the problem of spam. You can download the study complento clicking here.

Does the summary of the story? Nobody did it better than Hotmail. In fact, Hotmail and Gmail were dead even when managing the spam. But both did much better than other e-commerce providers.

If you are a Hotmail user, your opinion counts a lot, use the links provided to tell us your experience.

And if you do not use long your account or you’ve never been, take a tour of the new Hotmail, and tell us your experience, we have at your disposal. 

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